Build the right thing
before you spend.Anaka runs customer calls, research, and analysis for you, then tells you what's true and what to do next. Stop guessing.
Most startups don't fail on build.
They fail on learning.You can ship product faster than ever. The real risk is spending months building the wrong thing because you're relying on instinct, not evidence. It isn't just us saying that:
"Product/market fit is no longer a nice-to-have milestone - it's the only thing that matters when development is nearly free."
Andrew Quan, Startup Advisor"Founders can now build in days what once took months. But speed without discovery is just faster failure."
Melissa Perri, Product Management Author"Too many teams are building features, not solving problems."
Marty Cagan, Silicon Valley Product Group"Positioning isn't guessing — it's customer discovery in disguise."
April Dunford, Author of Obviously Awesome"Vibe coding and AI prototyping make it easier than ever to ship a product - the real challenge is whether you're building the right thing."
Teresa Torres, Product Discovery Expert"Product/market fit is no longer a nice-to-have milestone - it's the only thing that matters when development is nearly free."
Andrew Quan, Startup Advisor"Founders can now build in days what once took months. But speed without discovery is just faster failure."
Melissa Perri, Product Management Author"Too many teams are building features, not solving problems."
Marty Cagan, Silicon Valley Product Group"Positioning isn't guessing — it's customer discovery in disguise."
April Dunford, Author of Obviously Awesome"Vibe coding and AI prototyping make it easier than ever to ship a product - the real challenge is whether you're building the right thing."
Teresa Torres, Product Discovery ExpertAnaka acts like a proactive researcher on your team. You don't design interview guides or chase notes. Anaka drives the work.
Autonomous Interviewing & Research
Anaka runs interviews and research on your behalf - generating structured findings without you having to prepare scripts, recruit users, or take notes.
Live Meeting Intelligence
Real-time guidance in your calls: next-best-questions, gap detection, and goal coverage tracking. You stay present while Anaka ensures the right learning happens.
Autonomous Project Management
Anaka proactively manages your projects, from smart planning where we identify the risk though our Discovery Ontology, through to next steps based on analysis and progress.
Proactive Guidance
Anaka guides you on where risk sits, what assumption to validate next, and when you're ready for a decision, all delivered through WhatsApp Slack, Voice.
Evidence Generation
Every conversation becomes structured evidence - categorised, scored, and linked to assumptions. No transcription clean-up. No synthesis time. The work you dread disappears.
Insights Cloud
Anaka identifies patterns across projects, surfacing emerging themes and contradictions you wouldn't catch alone. Insight improves with every conversation you have.
The intelligence layer that drives Anaka.
A structured intelligence layer that scopes projects, plans research, analyses signals, and compounds learning into a growing body of evidence — so founders can make confident decisions faster.
Project Ontology
A deterministic way to convert projects into structured, testable hypotheses, and build a research plan that finds evidence - fast.
Project Management
Runs the full discovery cycle - meetings, research activities and analysis - aligned to what the project must learn.
Analysis Engine
Transforms raw signals from activities into structured, validated evidence - linking to goals, assumptions, and bets.
Insights Cloud
The Insights Cloud captures validated evidence, identifies patterns across conversations, and surfaces the themes and the strategic insights that actually matter. It's a compounding memory system that grows smarter with every project - building a real-world view of your product and your customers to drive great product decisions.
Employee Experience
Anaka communicates through channels you already use - WhatsApp, Slack, and email - with proactive check-ins, nudges, and guided reviews.
Hiring Anaka allows you to get fast validation on your ideas without the need for internal hires or expensive external Agencies.
Project
Hire Anaka to support you with a validation or exploratory project
- Scoped Sprint
- Autonomous Research
- Copilot Meetings
- Progress Reports
Employee
Hire Anaka to support you full-time
- Fully Integrated
- Continuous Discovery
- Autonomous Management
- Autonomous Research
- Copilot Meetings
- Autonomous Meetings
- Insights Cloud
- Direct Messaging
- Attends Meetings
Ready to stop guessing?
If you'd like to work together, we'd love to hear from you. We're opening up access in waves. Add your details, and Anaka will be in touch!